We integrate our technology to the available data of your business – online and offline – extracted from your ERP, CRM, Google Analytics, Facebook Business Manager, Shopify, and others, to derive specific demographics, geographic, and behavioural data of your customers
Segments that will maximize your returns
2. Data Analysis
Our expert team of data analytics converts your data into business insights. They create a powerful business intelligence database by producing customer segments as per their demographic, geographic, and behavioural data
3. Customer Personas
Indefinite customer divides based on their individual personas are created to better understand their pain/gain points and expectations. This process helps in directing all creative efforts involved in acquiring and serving your customers tailored to the buyer’s needs
It may sound like a no-brainer, but it isn’t as simple as it sounds.
Will you feel better if I address your problem or will you feel better if I tell you my problem?
4. Value Hunt
We hunt for every potential value hidden in each of the customer segments by connecting their pain/gain points with our brand’s services and products. Humans find the highest value in an idea where someone directly addresses them.
5. Content Marketing Framework
An entire content marketing framework is built around potential value; for instance, how a brand communicates with a specific customer segment: what will be the language, the schedule of communication et cetera
The framework enables the brand to have consistent pieces, those that will be pushed within a year or more
At Guddu Shani, we help deliver the scale at our data-driven creative platform BEE, by creating pragmatic content pieces adapted to all customer segments and mediums
6. Content Creation
People deserve advertising that feels native and delivers emotional value. This is where all of the above-stated tactics come into play. Our extensive team of creative professionals knows how to convert a customer’s persona into visual communication.
*segments are as per demographics, geographical, and behavioural data
7. Ad Push
When we have the right ads, we know the right customer – we push these ads at the right time. With BEE, we maximize results by delivering targeted sequences across the entire customer lifecycle. Right when your customers move from one stage of the buying journey to the next, their ad experience evolves to becoming more relevant and personalized
We do not bombard users with ads; we show the right message at the time it’s most suited w.r.t the activities of the audience